• To POC or not to POC? – That is the question.

    It is a truism that as capabilities expand so do expectations, the demand is always for superior and higher quality goods.  This is only right as customers pay good money and should expect qualified products and services in return. The same can be said for virtual goods. In the software industry we sell virtual goods via software licensing, which is the right to use copyrighted materials based on intellectual property delivering value to the customer.

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